The Best Nonalcoholic Drinks To Sip In 2022
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Since Sept. 9, 2021, Sophie Wood has abstained from alcohol use. And no, she didn't have an "alcohol issue," as most people presume when a woman declines a beverage.
The 20-year-old Instagram influencer and creative strategist was never a heavy drinker, and even when she drank, it usually only took one or two drinks for her to feel ill the next day.
Wood is not alone in making this transition, despite the stigma that popular society would undoubtedly attach to it or the implication that she leads a dreary existence devoid of enjoyment or social interaction.
52% of US consumers said they were attempting to cut back on their alcohol use, according to a 2019 poll by beverages industry intelligence company IWSR. According to Alcohol.org, between 9% and 21% of Americans do not consume any alcohol at all.
There are several reasons why people choose to stop drinking, according to Sally Adams, an associate psychology professor at the University of Birmingham. Undoubtedly, alcohol use disorder, or alcoholism as it is more popularly called, is a significant factor in the decision to stop drinking.
Adams' studies are mostly concerned with sobriety, alcohol damage reduction, and hangovers. She claimed that a rising number of individuals desire to stop drinking altogether or reduce their consumption in order to better their health, and she herself is one of them.
Alcohol's effects on the body have been known for a long time and have been thoroughly researched. Heavy alcohol use, in particular, has been shown to harm the liver, impair cognitive function, and increase anxiety.
Small quantities are rumored to be good for the heart (although that is questionable), but if you consume more than the advised quantity, which is normally one drink per day for women and two drinks per day for men, your chance of having a heart attack increases.
We're not attempting to persuade anyone to give up drinking, so back off before you attack! In fact, many people may safely consume alcohol as long as they don't overdo it.
However, opting not to drink is frequently looked down upon since it has become so engrained and accepted in daily life. I've never been a huge drinker, like Wood. I frequently feel queasy, bloated, have tension headaches, or find myself abnormally clogged after only a few drinks. Then comes the fear of the ridicule I'll face if I decide to stop without a good reason. (In my experience, wishing to avoid feeling bad has not been regarded as reasonable.
If anything, drinking prevents me from having fun, but if I don't drink, I'm branded "no fun." That appears to be altering, albeit slowly, on a broader scale.
According to Mélanie Mazarin, founder of nonalcoholic aperitif Ghia, "I think we are on the tail end of decades of marketing dollars making us feel like alcohol is the life of the party and the default is drinking, and so I think it's going to take a little bit of time to fully break down these stigmas."
Adams concurs that there will be a significant change soon. There are so many groups of sober or sober-curious folks. There is a ton of excellent "quit lit" available.
Sure, some people are at ease with just declining alcohol and selected water. But why not make delightful drinks that are healthier than alcohol available if they might help certain people shift a bit more easily?
Adams replied, "There's a demand for it. "I believe there is a generation emerging that genuinely cares about their health and wellbeing, and they are making the decision to refrain from drinking or to drink in moderation."
According to a poll by the London-based creative firm Red Brick Road, 76% of Gen Z'ers believe it is crucial to constantly be in charge of their lives, and 49% of them claim they always have their online reputation in the back of their minds when they go out to socialize and drink.
Yes, some individuals feel at ease simply declining alcohol and choosing water. But why not make delectable, alcohol-free beverages available if they may help certain people shift a bit more easily?
It's in demand, according to Adams. "I believe that a generation is emerging that cares deeply about their health and wellbeing, and they are choosing to abstain from drinking or to drink in moderation."
According to a poll by the London-based creative firm Red Brick Road, 49% of Gen Z'ers say they constantly consider their online reputation when they go out with friends and drink, and 76% believe it's crucial to maintain constant control over all parts of their lives.
According to the study respondents' responses, giving up alcohol may be influenced by a mix of growing worry for one's health and well-being and the danger of having it photographed and shared on Instagram. But it doesn't mean people don't desire a drink that looks good on Instagram.
Drinks with no or little alcohol in them sold 30% more in the US in 2020, according to the IWSR, accounting for 3% of the market as a whole. Taking into account all of these research and market developments, those sales are only predicted to rise more.
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